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Strategic Innovation and Marketing Management

Опубликовано на портале: 09-10-2003
Дисциплина: Strategic Innovation and Marketing Management
Год: 2002
Язык: Английский
Тематические разделы: Менеджмент, Маркетинг

This course is about developing and managing innovative competitive strategies. It crosses the traditional boundaries of marketing (as the modern marketer often does), and is therefore influenced by concepts and tools from a range of disciplines, including strategic management, entrepreneurship and marketing management. The central focus is on how strategy and its management can create superior and sustainable value for both customers and shareholders.


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