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Marketing Decision Analysis

Опубликовано на портале: 09-10-2003
Дисциплина: Marketing Decision Analysis
Год: 2003
Язык: Английский
Тематические разделы: Менеджмент, Маркетинг

This course focuses on concepts, methods and applications of decision making using pc-based models to address marketing issues such as segmentation, targeting, positioning, new product design and forecasting. Unlike conventional marketing courses that focus on conceptual material, this course will attempt to provide skills that will allow you to translate conceptual understanding into specific operational plans – a skill in increasing demand in organisations today. Using market simulations and related exercises tied to pc-based software, students will develop marketing plans in various decision contexts. The course is designed for students with a solid background in quantitative methods and some exposure to basic marketing concepts.


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