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Understanding Buyer Behaviour

Опубликовано на портале: 09-10-2003
Дисциплина: Understanding Buyer Behaviour
Год: 2002
Язык: Английский
Тематические разделы: Менеджмент, Маркетинг

Understanding Buyer Behaviour, a professional level educational program. This program is designed for marketing practitioners who are keen to maintain and enhance their understanding of customers and how their behaviour is likely to impact on marketing strategy. Buyer behaviour is a broad field that studies how individuals, families, groups, and business organisations acquire, consume and dispose of goods, services, ideas and experiences. Its concepts and theories are of interest to business managers, government regulators and non-profit organisations as well as everyday consumers.


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