на главную поиск contacts

Business Research Methods in Marketing

Опубликовано на портале: 09-10-2003
Дисциплина: Business Research Methods in Marketing
Год: 2003
Язык: Английский
Тематические разделы: Менеджмент, Маркетинг

This course is a concentrated, structured introduction to mainstream academic research processes in marketing. Specifically we shall: (a) Consider the range of issues that researchers routinely have to address. (b) Examine how these issues might be managed. (c) Discuss the design of executable research so that you can undertake research of your own. (d) Adopt a critical and questioning approach throughout. Along the way, you will learn about the systems and structures of academic marketing (such as the journals, authors, conferences, societies and institutions), and have some exposure to research controversies, disputes and paradoxes. Much of this will come from your critical evaluation of the set readings, rather than from formal instruction in research methodology.


PDF Document
[17 КБ]
Ключевые слова

См. также:
Ian F. Wilkinson
[Учебная программа]