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Marketing Communications and Promotions Management

Опубликовано на портале: 09-10-2003
Факультет: faculty of commerce and economics
Дисциплина: Marketing Communications and Promotions Management
Год: 2002
Язык: Английский
Тематические разделы: Менеджмент, Маркетинг

With this course we aim to introduce you to the contemporary environment of marketing communications, and give you an understanding of the various decisions and principles that marketing managers have to consider when developing communications and promotions plans. An integrated approach is adopted, providing an appreciation and understanding of the role of media advertising, promotions, public relations, direct marketing and interactive electronic media. The need to make use of both creative and analytical processes is explored and, to achieve this, the subject builds on your prior knowledge of consumer behaviour and the analytical skills of marketing research. These skills will come together in the formation of a marketing communications plan, which is the major assessable task for students undertaking this subject.