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Business Policy

Опубликовано на портале: 09-01-2003
Дисциплина: Business Policy
Год: 2002
Язык: Английский
Тематические разделы: Менеджмент, Общий и стратегический менеджмент

This class is designed to be an upper-level course in strategy. It provides new concepts and ideas for the tool-kit of the manager involved in the strategy process. We start out with the question of how value can be created and, more importantly, appropriated. This leads to the general issue of how a competitive advantage can be built. We will focus in our discussion on new concepts that have been developed around the notions of complementarities and fit. In the next section of the course, we look at the question of what decisions managers can make to sustain a competitive advantage. In the last section of the course, we will be dealing with strategy making in the face of environmental changes. Topics include real options, modularity, and strategic inflection points.

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См. также:
Jack Lane
Health Manpower Management. 1992.  Vol. 18. No. 2.
Julia Connell, John Nolan
Adrian E. Tschoegl
[Учебная программа]
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