на главную поиск contacts

Tendencies and Factors of Mass Media Diversification

русская версия

Опубликовано на портале: 05-12-2010
Тематический раздел:
The article attempts at generalization of contemporary mass media processes. The special attention is given to demassification process which consists of diversification of mass media production and differentiation of audience. The starting point for audience differentiation is the differentiation of social structure. The demassification process is considered on the example of Russian commercial broadcasting.
PDF Document
[260 КБ]
Ключевые слова

См. также: