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The Power of Dress in Contemporary Russian Society: On Glamour Discourse and the Everyday Practice of Getting Dressed in Russian Cities

Опубликовано на портале: 22-07-2011
Laboratorium. Журнал социальных исследований. 2011.  № 1. С. 84-115. 
Тематический раздел:
Robert  Pfaller  has  argued  that  glamour  has  declined  in  the  public  space  of Western societies in response to calls for more authenticity voiced in the cultural revolution of 1968. Among the urban middle class in post-Soviet Russia, in contrast, glamour  continues  to  serve  as  an  ideological  representation  of  power.  Helped  by glamour ideology, status rituals banned from official discourse throughout the Soviet era have gone from “collective repressed” to cultural imperative. Based on interviews with  three  generations  of  women  in  Yekaterinburg  and  in  and  near  Moscow,  the article  analyzes  glamour  as  a  micro-mechanism  of  power  (Foucault).  For  women socialized  under  Stalin,  elegance  under  conditions  of  scarcity  was  a  matter  of inventiveness.  For  the  Khrushchev  generation,  glamour  is  related  to  normative notions of taste, status, and femininity. For young urban professionals today, dress is a tool for achieving professional and private goals.
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См. также:
Francisco Martínez
Laboratorium. Журнал социальных исследований. 2012.  № 3. С. 105-122.