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The Transformation of the Organizational and Professional Context of the Public Opinion Survey Industry in Russia: Macro- and Microanalysis. Summary

Опубликовано на портале: 20-06-2012
Laboratorium. Журнал социальных исследований. 2012.  № 1. С. 200-204. 
Тематический раздел:
This article analyzes the organizational structure of the public opinion survey industry in Russia as an independent market and society sector. The article consists of two parts: the first part attempts a macroanalysis of the principles of this industry’s organization.  I argue that, despite the ontogenetic and organizational differences in design of the spheres of market research and public opinion surveys, over time the public   opinion   survey   industry   has   adopted   standards   of   governance   and representation conventional in marketing. The second half of the article lays out my research  findings,  collected  via  organizational  ethnography,  allowing  insight  into this industry’s work on a micro level. The main conflict discussed in the second part is the struggle between managers and professionals over who will control the work process and dominate the organizations’ management. This article draws on work in the  subfields  of  organizational  theory,  sociology  of  markets,  and  sociology  of professions. In Russian, extended summary in English.
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