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Choice of Market Strategy of Intellectual Property Using by Russian Enterprises

русская версия

Опубликовано на портале: 12-06-2013
Тематические разделы:
The purpose of the investigation consists in the analysis of an enterprise strategy choice for creating and using intellectual property (IP). It was demonstrated that the creation of IP is not always connected with innovation activity. But there is increasing dependence the scale and application of IP creation on the class size of enterprises. The more the size of the class is, the greater the innovation activity determines the activity of IP creation. But at the same time the efficiency of the IP creation process falls with the increase of enterprise size. The changeability of strategic directives is determined by two factors action. They are such types of intellectual property as industrial and software ones. The strategies of IP creation have strong ties with innovation activity of enterprises.  Character and level of enterprises classes’ interaction has no linear dependence on size enterprises. They are determined by chosen market strategy of enterprise.
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