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Всего учебных программ в данном разделе: 3

Учебные программы

Авторы:
все А Б ВГД ЕЖЗ ИЙК Л М НОПРС ТУФХ ЦЧШЩЭЮЯ
AB C D E F G H IJ K L M NO P QR S TU VW XY Z
 
Названия:
АБВ ГД ЕЖЗИЙК ЛМ НОП РС ТУФХЦЧШЩЭ ЮЯ
A B C DE FGHI JKLM N OP QR S TU VWXYZ
 

New Product Management [учебная программа]
Опубликовано на портале: 20-10-2003
Tony Adams
Examination of the marketing aspects of products or services exclusive of their promotion, pricing, or distribution. Focuses on decisions regarding product introduction, positioning, improvements, and deletion, and the tools available for making these decisions. Covers both industrial and consumer products and services.
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New Product Management [учебная программа]
Опубликовано на портале: 17-10-2003
Tony Adams
The course's primary focus is on new product/service decisions and development processes. The course provides a comprehensive analytical coverage of the various product decisions, critical discussion of the research needed as input to the decisions, and the contributions of management and behavioral sciences to the development process. The course covers the following areas: the role of new products in marketing and corporate management; basic product policy concepts—product life cycle, product positioning, and product portfolio; and new product development testing, management, and launching.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Advertising Management [учебная программа]
Опубликовано на портале: 20-10-2003
Scott J. Armstrong
Examination of the practice of advertising directed by relevant behavioral science and management science theory. Focuses on decisions regarding advertising objectives, copy selection, budget setting and media selection.
ресурс содержит прикрепленный файл