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Всего учебных программ в данном разделе: 9

Учебные программы

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все А Б ВГД ЕЖЗ ИЙК Л М НОПРС ТУФХ ЦЧШЩЭЮЯ
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Названия:
АБВ ГД ЕЖЗИЙК ЛМ НОП РС ТУФХЦЧШЩЭ ЮЯ
A B C DE FGHI JKLM N OP QR S TU VWXYZ
 

Marketing Strategy [учебная программа]
Опубликовано на портале: 17-10-2003
Jack Cadeaux
2003
This course builds on previous knowledge of marketing by developing an analytic overview of marketing strategy in the broader context of corporate and business unit strategy. The aim of this course is to inject some rigour into the process of marketing strategy development and analysis. It is not a course on general strategic management nor is it a course on marketing mix management as such. This course considers marketing strategy as a link between corporate strategy, business unit strategy, marketing organisation, and marketing mix management. It does so by developing and assessing thematic marketing strategies as sources of sales from the standpoints of growth, share, and profitability. In doing so, this course stresses customer-oriented approaches to marketing organisation, market definition, and market segmentation, as well as an entrepreneurial approach to strategic choice.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Consumer Analysis [учебная программа]
Опубликовано на портале: 17-10-2003
Marylouise Caldwell
2003
This subject studies the individual in term of the psychological and sociological explanations of behaviour and the role of the marketplace in the socio-political system. Topics of study include attention, perception, motivation, involvement, attitude, decision making and the impact of reference groups and institutions on marketplace behaviour.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию

Understanding Buyer Behaviour [учебная программа]
Опубликовано на портале: 09-10-2003
Marylouise Caldwell
2002
Understanding Buyer Behaviour, a professional level educational program. This program is designed for marketing practitioners who are keen to maintain and enhance their understanding of customers and how their behaviour is likely to impact on marketing strategy. Buyer behaviour is a broad field that studies how individuals, families, groups, and business organisations acquire, consume and dispose of goods, services, ideas and experiences. Its concepts and theories are of interest to business managers, government regulators and non-profit organisations as well as everyday consumers.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Marketing Implementation [учебная программа]
Опубликовано на портале: 15-10-2003
Richard Connell
2002
This course is designed to provide you with a detailed understanding of how to use and develop a market planning (strategic planning) system. This course will focus on planning at the strategic business unit level in which product/market issues are paramount and are a main driver of the planning and implementation process.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

New Product and New Service Development [учебная программа]
Опубликовано на портале: 15-10-2003
Richard Connell
2003
This course is designed to provide you with an awareness of the issues involved in new product and new service development and a basic understanding of selected processes and tools available for dealing with these issues. The course is intended to serve students who anticipate careers or participation in product management/product planning or who expect to be involved in the development of new products (goods and services). New product development is increasingly viewed as a complex interdisciplinary process requiring inputs throughout from the finance, production and engineering functions of the business as well as marketing and R&D. As such it could have relevance to students focusing on non-marketing disciplines. Given the complexity of the new product and service creation process, extensive integrative thinking is called for in this course. Accordingly, it is positioned as an advanced level course.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Advances In Consumer Analysis [учебная программа]
Опубликовано на портале: 09-10-2003
Margaret Craig-Lees
The focus of Consumer Analysis is the consumption behaviour of people, thus the subject draws heavily from the behavioural science disciplines such as psychology and sociology. Consumer Analysis introduces participants to major concepts, research and issues that have relevance to consumer behaviour dynamics. These concepts are in a framework that can be applied to the analysis of the individual consumer and marketplace dynamics. Advances in Consumer Analysis is primarily concerned with exploring in-depth, specific theories and applications within the consumption process. In this course we look at the current trends in society and how they affect our understanding of marketing and consumer behaviour theories. In this subject we will examine changes in Marketing thought and practices with specific emphasis on product/brand management in the context of a ‘changing’ environment.. During the course we will focus on practical management aspects, exploring product positioning and naming issues and on issues such as brand rejection, share of the customer, restrictive consumption and the impact of computer and Internet technology on brand management.
ресурс содержит прикрепленный файл

Brand Management [учебная программа]
Опубликовано на портале: 10-10-2003
Margaret Craig-Lees
2003
This course is designed to give participants a good working knowledge of the many aspects of brand management across consumer and industrial markets and across goods and services. The material covers both strategic and tactical levels of brand management. It builds on and uses knowledge from courses such as marketing fundamentals, consumer behaviour and marketing research.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Contemporary Knowledge-Based Marketing [учебная программа]
Опубликовано на портале: 17-10-2003
Margaret Craig-Lees
2003
Certainly, a key ingredient for successful marketing decisions is knowledge about markets, competitors and customers. For this reason, marketing professionals have traditionally given formal recognition to the value of information and have developed skills to manage and to interpret information from internal and external sources. The primary objective of this course is to explore the central issues surrounding the management of knowledge with a specific focus on marketing related knowledge.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Marketing Research [учебная программа]
Опубликовано на портале: 15-10-2003
Webster Cynthia
2002
Successful management of the marketing process requires effective marketing research. This subject provides students an introduction to the field of market research. Throughout the course, the emphasis is on research for marketing managers and the role research plays in management decision. This is a “hands on” course. Students undertake a group research project to gain a thorough understanding of the research process. The project requires each step in the research process – from problem definition, to research design, to data collection methods, to analysis of data, to the interpretation and reporting of results – to be fully explored.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл