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Всего учебных программ в данном разделе: 8

Учебные программы

Авторы:
все А Б ВГД ЕЖЗ ИЙК Л М НОПРС ТУФХ ЦЧШЩЭЮЯ
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Названия:
АБВ ГД ЕЖЗИЙК ЛМ НОП РС ТУФХЦЧШЩЭ ЮЯ
A B C DE FGHI JKLM N OP QR S TU VWXYZ
 

Marketing on the Internet [учебная программа]
Опубликовано на портале: 21-10-2003
Adel I. El-Ansary
2003
The development of an understanding of consumer behavior and navigation behavior on the Internet and evaluation of a strategic marketing plan for a product or product mix offering on the Internet and development or evaluation of the company’s e-strategy and web site.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Marketing Strategy [учебная программа]
Опубликовано на портале: 21-10-2003
Adel I. El-Ansary
2002
Study and application of marketing decision-making techniques to the design and implementation of marketing strategy and solving marketing problems faced by marketing executives.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Principles Of Marketing [учебная программа]
Опубликовано на портале: 21-10-2003
Adel I. El-Ansary
2002
A study of marketing functions and institutions as they operate in a dynamic environment. The approach is managerial and the focus is on understanding the fundamental concepts of this field of study and their basic applications.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Marketing Research [учебная программа]
Опубликовано на портале: 20-10-2003
Jehoshua Eliashberg
This course examines appreciation of the role of marketing research in the formulation and solution of marketing problems and development of the student's basic skills in conducting and evaluating marketing research projects. Special emphasis is placed on problem formulation, research design, alternative methods of data collection (including data collection instruments, sampling, and field operations), and data analysis techniques. Applications of modern marketing research procedures to a variety of marketing problems are explored.
ресурс содержит прикрепленный файл

Marketing Research [учебная программа]
Опубликовано на портале: 16-10-2003
Jehoshua Eliashberg
The objective of the course is to provide a rigorous experience in marketing research methods. The course is aimed at the manager, who is the ultimate user of the research and is responsible for determining the major scope and direction of research activities. Techniques of data collection, evaluation of alternative sources of information, and methods of evaluating data and presenting the results are covered. The course should help managers recognize the role of systematic information gathering and analysis in making marketing decisions. The course also deals with how to define information needs; the use of test marketing procedures; forms of analysis applicable to marketing research information; and the role of models in decision making.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Models for Marketing Strategy [учебная программа]
Опубликовано на портале: 20-10-2003
Jehoshua Eliashberg
The purposes of the course are to help participants become better managers by giving them better tools for analyzing marketing decision problems; to acquaint participants with and help them to understand different types of models that have been used to aid marketing decisions; to give participants critical skills for evaluating new marketing models about which they may read in the literature and to enable them to read the literature; to help participants understand marketing problems more clearly by analyzing them quantitatively; and to produce managers who will not be taken advantage of by some quantitative consultants.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Опубликовано на портале: 17-10-2003
Jehoshua Eliashberg
This course is designed to let the student understand the complex environment, review decision-making processes, and apply modern management and marketing concepts and techniques to the audiovisual media industries. These include motion pictures, home videos, broadcasting and cable services, online media, and related industries.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Brand Management and Brand Communications [учебная программа]
Опубликовано на портале: 09-10-2003
Mark Uncles, Michael Edwardson
2002
Key aspects of brand management are addressed, including brand equity, brand extensions and new product development, brand communications planning, integrated marketing communications, and portfolio management. This course encourages students to use both analytical and creative skills, and provides opportunities to refine many different communications skills, with the aim of helping participants to develop and implement innovative marketing programs.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл