Всего учебных программ в данном разделе: 1
MKTG 101 Introduction to Marketing [учебная программа]
Опубликовано на портале: 15-10-2003Barbara E. Kahn, Mary Frances Luce
The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for other Wharton courses, and for advanced electives in Marketing. Topics include marketing strategy, customer behavior, segmentation, market research, product management, pricing, promotion, channels of distribution, sales force management and competitive analysis.