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Всего учебных программ в данном разделе: 7

Учебные программы

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все А Б ВГД ЕЖЗ ИЙК Л М НОПРС ТУФХ ЦЧШЩЭЮЯ
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Названия:
АБВ ГД ЕЖЗИЙК ЛМ НОП РС ТУФХЦЧШЩЭ ЮЯ
A B C DE FGHI JKLM N OP QR S TU VWXYZ
 

Interactive Electronic Marketing [учебная программа]
Опубликовано на портале: 17-10-2003
Al K. W. Marshall
2002
Interactive Electronic Marketing provides an introduction to marketing on the internet, and it assumes a core prior understanding of marketing principles and practices. It examines the potential of marketing using the web at the level of the 4 P's, looks at the web in terms of its 'fit" with traditional marketing approaches and profiles what we know about internet users. It considers the significance of the emergence of this new technology for strategic planning, it's potential for market research, and more broadly, whether the internet really will revolutionise marketing!
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Опубликовано на портале: 17-10-2003
Al K. W. Marshall
2003
This subject is intended to give students an exposure to and an appreciation of international marketing as a discipline within the wider discipline of marketing. It takes a managerial focus in highlighting key themes and issues in international marketing and aims to equip students with some of the fundamentals of international marketing decision making. The course is oriented towards Australian based organisations developing business in other national and global markets. The themes and issues covered tend to be of global relevance. The emphasis is on decision-making processes, strategy and performance of the individual firm operating (or seeking to operate) in the international environment.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Marketing Communication [учебная программа]
Опубликовано на портале: 17-10-2003
Al K. W. Marshall
2002
Marketing Communications introduces subject participants to the process of managing effective marketing communications. Organisations need to interact with the ‘public’ including consumers, stakeholders and other organisations. There are many ways companies can tell the marketplace about themselves and their products. It is important to understand the nature and dynamics of these ways so that they can be managed efficiently, and the course examines the tools available to marketing communication planners and providers. The principles of communication theory as they are applied to marketing communications are fundamental to full understanding of the subject material.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Marketing Management Theory [учебная программа]
Опубликовано на портале: 24-10-2003
Bill Merrilees
2003
Marketing has strongly developed over the past 40 years. Such development has reached a stage of maturity, with increasing specialisation within the marketing discipline and profession. Sometimes extreme specialisation prevents a broader perspective and appreciation of the discipline. It is important to take stock of the roots of marketing thought development by closely examining seminal papers that have strongly influenced the discipline, marketing classics so to speak. Each student will, among other things, study one such classic paper and present their evaluation to the wider group. The course will also include, partly though the lecturer, an overview of where the theory has progressed since each article was first written.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Retail Marketing [учебная программа]
Опубликовано на портале: 22-10-2003
Dale Miller
2003
Retail marketing is set in the context of dynamic change in all parts of the supply chain and the broader social, politico-legal and economic environment. Retail marketing theory emphasizes attracting customers to a diversity of retail outlets, and the elements of the retail mix which particularly facilitate informed consumer choice. The course provides a strong foundation in specific aspects of retail marketing including achieving customer loyalty, visual merchandising and other aspects of store design, price promotions, and merchandise assortment. The emphasis is on the application of retail marketing to practical retail issues.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Advanced Quantitative Methods [учебная программа]
Опубликовано на портале: 09-10-2003
Pam Morrison
2003
This course introduces students to various data analysis techniques which will allow you to design research projects appropriately and conduct the necessary data analysis. In conducting empirical studies it is necessary to understand the benefits and drawbacks of various techniques so that you can select analytical techniques appropriate to answer the research questions being tested. The analysis should be designed as an integral part of a study, and precede the development of surveys and data collection.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

New Product and Service Development [учебная программа]
Опубликовано на портале: 09-10-2003
Pam Morrison
New products and services are crucial to successful growth and increased profits in many industries. Our goal is to help you learn how to develop and market new products and services in both the private and public sectors.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл