Всего учебных программ в данном разделе: 2
Marketing Fundamentals [учебная программа]
Опубликовано на портале: 17-10-2003Mohammed A. Razzaque
The course Marketing Fundamentals has been designed to provide students with a basic introduction to marketing concepts. It is intended to serve as a foundation for further studies in business by developing an overview of where the marketing function fits within the larger organization, what the roles and duties of a marketing manager are, and what frameworks marketing provides for helping with the conduct of a business. It aims to expose students to the basic concepts, tools and techniques in modern marketing and provide them opportunities to apply these in problem solving and decision making in the area of marketing. It is an introductory course designed to prepare students for further study across the broad spectrum of product, service, consumer, business-to-business, global and social marketing. The structure of this course puts emphasis on developing conceptual understanding of marketing problems. It will be taught in an application-oriented fashion. The various marketing management concepts and principles will be taught through brief lectures, tutorials, class discussions, problem solving and case analysis. The emphasis is on experience-based learning. The course will largely focus on the activities of a marketing manager operating within an individual firm.
Marketing Communications and Promotions Management [учебная программа]
Опубликовано на портале: 09-10-2003Michael Ryan
With this course we aim to introduce you to the contemporary environment of marketing communications, and give you an understanding of the various decisions and principles that marketing managers have to consider when developing communications and promotions plans. An integrated approach is adopted, providing an appreciation and understanding of the role of media advertising, promotions, public relations, direct marketing and interactive electronic media. The need to make use of both creative and analytical processes is explored and, to achieve this, the subject builds on your prior knowledge of consumer behaviour and the analytical skills of marketing research. These skills will come together in the formation of a marketing communications plan, which is the major assessable task for students undertaking this subject.