Всего учебных программ в данном разделе: 2
Pricing Policy [учебная программа]
Опубликовано на портале: 17-10-2003Z. John Zhang
The course provides a systematic presentation of the factors to be considered when setting price, and shows how pricing alternatives are developed. Analytical methods are developed and new approaches are explored for solving pricing decisions.
Marketing and Electronic Commerce [учебная программа]
Опубликовано на портале: 24-10-2003Rami Zwick
Rapid development of new interactive media such as on-line services and the World Wide Web has surprised both consumers and marketers alike. In this early but fast developing stage, it is difficult to estimate its likely impact on marketing functions. The objective of this course is to provide insights into the converging logic of traditional marketing in the information age from managerial and consumers’ perspectives. It is to be recognized that within the marketing discipline this is a relatively new field of study and as a consequence the existing literature so far does not present any constructive theories or models. We will examine the impact of new technologies on Internet users e.g. consumers (and business to business marketers) within the framework of the traditional methods of marketing.