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Всего учебных программ в данном разделе: 6

Учебные программы

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А Б ВГД ЕЖЗ ИЙК Л М НОПРС ТУФХ ЦЧШЩЭЮЯ
A B C D E F G H IJ K L M NO P QR S TU VW XY Z
 
Названия:
все АБВ ГД ЕЖЗИЙК ЛМ НОП РС ТУФХЦЧШЩЭ ЮЯ
AB C DE FGHI JKLM N OP QR S TU VWXYZ
 

Advanced Quantitative Methods [учебная программа]
Опубликовано на портале: 09-10-2003
Pam Morrison
2003
This course introduces students to various data analysis techniques which will allow you to design research projects appropriately and conduct the necessary data analysis. In conducting empirical studies it is necessary to understand the benefits and drawbacks of various techniques so that you can select analytical techniques appropriate to answer the research questions being tested. The analysis should be designed as an integral part of a study, and precede the development of surveys and data collection.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Advances In Consumer Analysis [учебная программа]
Опубликовано на портале: 09-10-2003
Margaret Craig-Lees
The focus of Consumer Analysis is the consumption behaviour of people, thus the subject draws heavily from the behavioural science disciplines such as psychology and sociology. Consumer Analysis introduces participants to major concepts, research and issues that have relevance to consumer behaviour dynamics. These concepts are in a framework that can be applied to the analysis of the individual consumer and marketplace dynamics. Advances in Consumer Analysis is primarily concerned with exploring in-depth, specific theories and applications within the consumption process. In this course we look at the current trends in society and how they affect our understanding of marketing and consumer behaviour theories. In this subject we will examine changes in Marketing thought and practices with specific emphasis on product/brand management in the context of a ‘changing’ environment.. During the course we will focus on practical management aspects, exploring product positioning and naming issues and on issues such as brand rejection, share of the customer, restrictive consumption and the impact of computer and Internet technology on brand management.
ресурс содержит прикрепленный файл

Advertising Management [учебная программа]
Опубликовано на портале: 20-10-2003
Scott J. Armstrong
Examination of the practice of advertising directed by relevant behavioral science and management science theory. Focuses on decisions regarding advertising objectives, copy selection, budget setting and media selection.
ресурс содержит прикрепленный файл

Advertising Marketing [учебная программа]
Опубликовано на портале: 17-10-2003
Patti Williams
The primary objective of this course is to provide students with an opportunity to analyze, design, and evaluate various advertising decisions. The course focuses on the concepts, theory, models, and findings from marketing, marketing research, communication research, and management science that are relevant to the design and evaluation of advertising. The specific topics covered in this course include advertising as a communications process, research for advertising strategy development, determining the advertising budget, the role of the advertising agency, message design, message/copy evaluation, media strategy, media selection models, evaluating advertising effectiveness, and evaluating the advertising campaign.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Applied Business Research [учебная программа]
Опубликовано на портале: 14-10-2003
John T. Drea
1999
A general outline of the methods of conducting research in business, including research design, data collection, and analysis, and presentation of results. The emphasis is on the methodology of conducting applied business research. The focus for this particular course will be two fold: First, students will understand the overall process for conducting an effective business research project involving primary data. This will be achieve through a semester long project in which students will develop a data collection instrument, test it, implement it, collect the results, and analyze and interpret the information. Second, students will understand how to conduct selected types of business research using secondary data sources and common statistical procedures
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Опубликовано на портале: 17-10-2003
Jennifer Harris
2003
How should a market research project be set up? Are there other ways to collect data than through questionnaires? How should the data be analysed and presented? When and why should market research be conducted? These are questions that will be discussed in this course. Marketing Research aims to present an overview of the field of market research. The emphasis will be upon research for marketing managers and as such will pay particular attention to the role of research in management decision making. The course looks at each stage of the research process – from problem definition, to research design, to design implementation, to data analysis, to reporting of results. Both qualitative and quantitative research methods are discussed.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию