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Всего учебных программ в данном разделе: 4

Учебные программы

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А Б ВГД ЕЖЗ ИЙК Л М НОПРС ТУФХ ЦЧШЩЭЮЯ
A B C D E F G H IJ K L M NO P QR S TU VW XY Z
 
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все АБВ ГД ЕЖЗИЙК ЛМ НОП РС ТУФХЦЧШЩЭ ЮЯ
A B C DE FGHIJKLM N OP QR S TU VWXYZ
 

Interactive Electronic Marketing [учебная программа]
Опубликовано на портале: 17-10-2003
Al K. W. Marshall
2002
Interactive Electronic Marketing provides an introduction to marketing on the internet, and it assumes a core prior understanding of marketing principles and practices. It examines the potential of marketing using the web at the level of the 4 P's, looks at the web in terms of its 'fit" with traditional marketing approaches and profiles what we know about internet users. It considers the significance of the emergence of this new technology for strategic planning, it's potential for market research, and more broadly, whether the internet really will revolutionise marketing!
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

International and Global Marketing [учебная программа]
Опубликовано на портале: 15-10-2003
Gary Gregory
2003
The overall aims of the course are:
- To provide a well-rounded understanding of marketing as it can be applied to an international context; and
- To develop students' ability to see marketing opportunities and challenges through a “global lens.”
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Опубликовано на портале: 17-10-2003
Al K. W. Marshall
2003
This subject is intended to give students an exposure to and an appreciation of international marketing as a discipline within the wider discipline of marketing. It takes a managerial focus in highlighting key themes and issues in international marketing and aims to equip students with some of the fundamentals of international marketing decision making. The course is oriented towards Australian based organisations developing business in other national and global markets. The themes and issues covered tend to be of global relevance. The emphasis is on decision-making processes, strategy and performance of the individual firm operating (or seeking to operate) in the international environment.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Introduction to Marketing [учебная программа]
Опубликовано на портале: 22-10-2003
Lars Perner
2003
An introduction to the role of marketing in society with an emphasis on concepts, marketing methods, and institutions.

•Understand the role of marketing in firms that function in an increasingly global and competitive market;
•Understand basic concepts and terms used in marketing;
•Develop knowledge and tools necessary to design and implement effective marketing programs;
•Understand the advantages, disadvantages, opportunities, and tradeoffs involved in different marketing strategies and choices;
•Appreciate ethical implications of marketing decisions; and
•Appreciate the dual roles of formal analysis and creativity in designing and implementing effective marketing programs.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл