Эксоцман
на главную поиск contacts
Поиск
Автор:
Название:
Учебное заведение:
Всего учебных программ в данном разделе: 31

Учебные программы

Авторы:
А Б ВГД ЕЖЗ ИЙК Л М НОПРС ТУФХ ЦЧШЩЭЮЯ
A B C D E F G H IJ K L M NO P QR S TU VW XY Z
 
Названия:
все АБВ ГД ЕЖЗИЙК ЛМ НОП РС ТУФХЦЧШЩЭ ЮЯ
A B C DE FGHI JKLMN OP QR S TU VWXYZ
 

Managing Marketing Relationships [учебная программа]
Опубликовано на портале: 17-10-2003
Ian F. Wilkinson
2002
The focus of this course is on a firm’s marketing structure and operations rather than strategy development - on the organisation and implementation of marketing strategy. Implementation involves the performance of marketing activities to create and deliver products and services that meet customers’ needs. A fundamental aspect of marketing management is relationship management, which involves developing and managing the relations between marketing and other functions within the firm and with external organizations in order to gain access to and develop key resources and competences. This course examines the nature and role of internal and external relations in implementing marketing strategy, their impact on a firm’s marketing performance and how they are managed.
ресурс содержит прикрепленный файл

Market Analysis [учебная программа]
Опубликовано на портале: 15-10-2003
Jennifer Harris
2001
Market Analysis aims to provide the student with an insight into the analysis of marketing data. The course links the analytic material learned in Marketing Research with practical issues in marketing management. A range of techniques is reviewed (from descriptive statistics to predictive modeling) and new techniques are learned (perceptual mapping, factor analysis, cluster analysis) as they apply to marketing phenomena.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Marketing and Electronic Commerce [учебная программа]
Опубликовано на портале: 24-10-2003
Rami Zwick
Rapid development of new interactive media such as on-line services and the World Wide Web has surprised both consumers and marketers alike. In this early but fast developing stage, it is difficult to estimate its likely impact on marketing functions. The objective of this course is to provide insights into the converging logic of traditional marketing in the information age from managerial and consumers’ perspectives. It is to be recognized that within the marketing discipline this is a relatively new field of study and as a consequence the existing literature so far does not present any constructive theories or models. We will examine the impact of new technologies on Internet users e.g. consumers (and business to business marketers) within the framework of the traditional methods of marketing.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию

Marketing and Electronic Commerce [учебная программа]
Опубликовано на портале: 20-10-2003
Patti Williams
The goal of the course is to jointly investigate with students the fundamentals of Electronic Commerce so that we can better understand and evaluate the major changes occurring in marketing as a result of the expansion of the Internet. The course is organized into two parts focused on: 1) Business Models and Selling Formats; and, 2) Customer Management. We will study simple but powerful economic theories and examine empirical data to investigate strengths and weaknesses of several internet-based business models. We will also examine a variety of examples of consumer on-line psychology and resulting behavior, and discuss the ways these can be applied to enhance constructs such as brand equity, consumer trust and consumer satisfaction.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Marketing and the Scientific Method [учебная программа]
Опубликовано на портале: 24-10-2003
Michael R. Hyman
2002
The purpose of this course is to familiarize you with:
•the publication-related aspects of an academic career in marketing;
•the purposes, value, and limitations of marketing research;
•the design, administration, and limitations of survey research;
•the basics of qualitative research, observational research, and experimentation in marketing;
•the basics of sampling in survey research;
•ethical concerns in marketing research; and
•the logic and presentation of scholarly research, especially in reviews of the extant literature.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Marketing Communication [учебная программа]
Опубликовано на портале: 17-10-2003
Al K. W. Marshall
2002
Marketing Communications introduces subject participants to the process of managing effective marketing communications. Organisations need to interact with the ‘public’ including consumers, stakeholders and other organisations. There are many ways companies can tell the marketplace about themselves and their products. It is important to understand the nature and dynamics of these ways so that they can be managed efficiently, and the course examines the tools available to marketing communication planners and providers. The principles of communication theory as they are applied to marketing communications are fundamental to full understanding of the subject material.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Marketing Communications and Promotions Management [учебная программа]
Опубликовано на портале: 09-10-2003
Michael Ryan
2002
With this course we aim to introduce you to the contemporary environment of marketing communications, and give you an understanding of the various decisions and principles that marketing managers have to consider when developing communications and promotions plans. An integrated approach is adopted, providing an appreciation and understanding of the role of media advertising, promotions, public relations, direct marketing and interactive electronic media. The need to make use of both creative and analytical processes is explored and, to achieve this, the subject builds on your prior knowledge of consumer behaviour and the analytical skills of marketing research. These skills will come together in the formation of a marketing communications plan, which is the major assessable task for students undertaking this subject.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Marketing Decision Analysis [учебная программа]
Опубликовано на портале: 09-10-2003
Jennifer Harris
2003
This course focuses on concepts, methods and applications of decision making using pc-based models to address marketing issues such as segmentation, targeting, positioning, new product design and forecasting. Unlike conventional marketing courses that focus on conceptual material, this course will attempt to provide skills that will allow you to translate conceptual understanding into specific operational plans – a skill in increasing demand in organisations today. Using market simulations and related exercises tied to pc-based software, students will develop marketing plans in various decision contexts. The course is designed for students with a solid background in quantitative methods and some exposure to basic marketing concepts.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Marketing Fundamentals [учебная программа]
Опубликовано на портале: 17-10-2003
Mohammed A. Razzaque
2002
The course Marketing Fundamentals has been designed to provide students with a basic introduction to marketing concepts. It is intended to serve as a foundation for further studies in business by developing an overview of where the marketing function fits within the larger organization, what the roles and duties of a marketing manager are, and what frameworks marketing provides for helping with the conduct of a business. It aims to expose students to the basic concepts, tools and techniques in modern marketing and provide them opportunities to apply these in problem solving and decision making in the area of marketing. It is an introductory course designed to prepare students for further study across the broad spectrum of product, service, consumer, business-to-business, global and social marketing. The structure of this course puts emphasis on developing conceptual understanding of marketing problems. It will be taught in an application-oriented fashion. The various marketing management concepts and principles will be taught through brief lectures, tutorials, class discussions, problem solving and case analysis. The emphasis is on experience-based learning. The course will largely focus on the activities of a marketing manager operating within an individual firm.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Marketing Implementation [учебная программа]
Опубликовано на портале: 15-10-2003
Richard Connell
2002
This course is designed to provide you with a detailed understanding of how to use and develop a market planning (strategic planning) system. This course will focus on planning at the strategic business unit level in which product/market issues are paramount and are a main driver of the planning and implementation process.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Marketing Institutions [учебная программа]
Опубликовано на портале: 22-10-2003
Lars Perner
2003
COURSE OBJECTIVES
1. Develop skills useful in finding and analyzing information needed distribution decisions within a firm’s marketing strategy.
2. Appreciate how ideas from other disciplines—e.g., finance, accounting, information systems, and geography—represent useful analytical tools in distribution.
3. Develop the ability to anticipate distribution needs and decisions that will be faced by the firm in the future rather than continuing with “business as usual.”
4. Develop the communication skills needed by marketing managers to develop and implement effective marketing strategies.
5. Appreciate the roles of formal analysis and creative work in approaching distribution decisions, objectives, and opportunities.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Marketing Management [учебная программа]
Опубликовано на портале: 16-10-2003
Fader Fitzsimons
In common with Marketing 621, the primary objectives of this course are to introduce you to the concepts and theories underlying marketing decision making, and to provide you with the skills to analyze and understand complex marketing situations in order to develop and execute appropriate managerial actions. However, Marketing 621 concentrates upon the overall analysis of the environment and the match of products to market. Marketing 622 builds upon Marketing 621 and focuses upon each of the elements of the marketing mix: product, price, communication, and distribution. The course relies on lectures, a computer simulation, and case discussions to help you perceive the real power and value of marketing concepts, develop a disciplined approach to the analysis of marketing situations, to build upon your skills for communicating and interacting with peers in solving problems, to experience the "world of marketing managers—what they do and how they go about doing it, to understand how marketing relies upon information technology, and to appreciate how the elements of marketing analysis fit together.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Marketing Management Theory [учебная программа]
Опубликовано на портале: 24-10-2003
Bill Merrilees
2003
Marketing has strongly developed over the past 40 years. Such development has reached a stage of maturity, with increasing specialisation within the marketing discipline and profession. Sometimes extreme specialisation prevents a broader perspective and appreciation of the discipline. It is important to take stock of the roots of marketing thought development by closely examining seminal papers that have strongly influenced the discipline, marketing classics so to speak. Each student will, among other things, study one such classic paper and present their evaluation to the wider group. The course will also include, partly though the lecturer, an overview of where the theory has progressed since each article was first written.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Marketing Models [учебная программа]
Опубликовано на портале: 27-10-2003
Michael R. Hyman
1996
Students enrolled in this course are exposed to the following:
1.the basic philosophies and methods that underlie the development and use of quantitativelybased marketing models;
2.a plethora of quantitativelybased marketing models, with an emphasis upon those related to marketing mix variables and new product forecasting; and
3.the historical development of quantitativelybased marketing models in selected areas (e.g., new product diffusion models).
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Marketing on the Internet [учебная программа]
Опубликовано на портале: 21-10-2003
Adel I. El-Ansary
2003
The development of an understanding of consumer behavior and navigation behavior on the Internet and evaluation of a strategic marketing plan for a product or product mix offering on the Internet and development or evaluation of the company’s e-strategy and web site.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл