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Всего учебных программ в данном разделе: 4

Учебные программы

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все АБВ ГД ЕЖЗИЙК ЛМ НОП РС ТУФХЦЧШЩЭ ЮЯ
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New Product and New Service Development [учебная программа]
Опубликовано на портале: 15-10-2003
Richard Connell
2003
This course is designed to provide you with an awareness of the issues involved in new product and new service development and a basic understanding of selected processes and tools available for dealing with these issues. The course is intended to serve students who anticipate careers or participation in product management/product planning or who expect to be involved in the development of new products (goods and services). New product development is increasingly viewed as a complex interdisciplinary process requiring inputs throughout from the finance, production and engineering functions of the business as well as marketing and R&D. As such it could have relevance to students focusing on non-marketing disciplines. Given the complexity of the new product and service creation process, extensive integrative thinking is called for in this course. Accordingly, it is positioned as an advanced level course.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

New Product and Service Development [учебная программа]
Опубликовано на портале: 09-10-2003
Pam Morrison
New products and services are crucial to successful growth and increased profits in many industries. Our goal is to help you learn how to develop and market new products and services in both the private and public sectors.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

New Product Management [учебная программа]
Опубликовано на портале: 20-10-2003
Tony Adams
Examination of the marketing aspects of products or services exclusive of their promotion, pricing, or distribution. Focuses on decisions regarding product introduction, positioning, improvements, and deletion, and the tools available for making these decisions. Covers both industrial and consumer products and services.
ресурс содержит прикрепленный файл

New Product Management [учебная программа]
Опубликовано на портале: 17-10-2003
Tony Adams
The course's primary focus is on new product/service decisions and development processes. The course provides a comprehensive analytical coverage of the various product decisions, critical discussion of the research needed as input to the decisions, and the contributions of management and behavioral sciences to the development process. The course covers the following areas: the role of new products in marketing and corporate management; basic product policy concepts—product life cycle, product positioning, and product portfolio; and new product development testing, management, and launching.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл