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Всего учебных программ в данном разделе: 5

Учебные программы

Авторы:
А Б ВГД ЕЖЗ ИЙК Л М НОПРС ТУФХ ЦЧШЩЭЮЯ
A B C D E F G H IJ K L M NO P QR S TU VW XY Z
 
Названия:
все АБВ ГД ЕЖЗИЙК ЛМ НОП РС ТУФХЦЧШЩЭ ЮЯ
A B C DE FGHI JKLM N OPQR S TU VWXYZ
 

Pricing Policy [учебная программа]
Опубликовано на портале: 17-10-2003
Z. John Zhang
The course provides a systematic presentation of the factors to be considered when setting price, and shows how pricing alternatives are developed. Analytical methods are developed and new approaches are explored for solving pricing decisions.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Principles Of Marketing [учебная программа]
Опубликовано на портале: 21-10-2003
Adel I. El-Ansary
2002
A study of marketing functions and institutions as they operate in a dynamic environment. The approach is managerial and the focus is on understanding the fundamental concepts of this field of study and their basic applications.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Problems in Marketing: Customer Relationships [учебная программа]
Опубликовано на портале: 27-10-2003
James S. Ownbey
2000
One of the predominant trends in business today is the development of new relational forms between the marketing firm and the customer. Relationship marketing, buyer-seller partnerships, strategic alliances, joint ventures, “virtual corporations,” network organizations, and other terms have been coined to describe the new types of relationships that have evolved out of relational experimentation over the past 20 years. This course is designed to examine this phenomenon from several perspectives, including: The process by which advanced relational forms develop; the differences between relationships at the business-to-business vs. business-to-consumer levels; benefits vs. costs of advanced relationships; the antecedents and consequences of relationships; and more.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Product and Pricing Management [учебная программа]
Опубликовано на портале: 22-10-2003
Xiaokai Yang
2002/2003
This MBA course incorporates the discussion of the two important elements of the four Ps of marketing: product and pricing. The goal of the course is to prepare the managers to create an enduring advantage of their products in the marketplace. By the end of this course, the participants should be able to better understand the important issues of product and pricing management in today’s business environment, and the issues pertaining to the execution of product and pricing strategies.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Product & Brand Management for Consumer Markets [учебная программа]
Опубликовано на портале: 24-10-2003
Margo Poole
2002
The study of product and brand management is seen as a crucial area in marketing strategy because they are amongst the most valuable assets a company can have in today’s highly competitive marketplace. An understanding of the psychological aspects of consumers’ awareness, preference, and loyalty to brands is vital in developing strategies for long-term company growth. This course will provide appropriate theories, models and other tools on which to make better product and branding decisions. Particular emphasis will be placed on decision-making by consumers between brands and products, developing critical skills in building the product portfolio, measuring brand performance, and developing, implementing, and monitoring brand equity strategies. This course is based upon the premise that the ultimate consumer is the key to success of many marketing efforts and hence marketers need to know how to manage their brands and products within these consumer markets.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл