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Всего учебных программ в данном разделе: 7

Учебные программы

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Названия:
все АБВ ГД ЕЖЗИЙК ЛМ НОП РС ТУФХЦЧШЩЭ ЮЯ
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Sales Management [учебная программа]
Опубликовано на портале: 27-10-2003
James S. Ownbey
2000
The purpose of this course is to focus on personal selling, sales strategy, and the sales management function. In many ways, the practice of sales management draws heavily from traditional management and organizational behavior theory. However, there are several unique characteristics of the selling function, which present special challenges for the individual managing salespeople. It is upon these special challenges that this course will focus.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Services Marketing (Маркетинг услуг) [учебная программа]
Опубликовано на портале: 17-10-2003
Paul Patterson
2003
This practical course addresses the distinct needs and problems of such service organisations (both B2C and B2B). The overriding theme of the course is that services (both commercial and not-for-profit) possess a set of unique characteristics that require a distinctive approach to marketing strategy - both in its development and execution. This is not to say that the approach is unique, but rather distinctive. Therefore we build upon and expand the marketing management concepts and models and adapt them to the services sector. We will use marketing to examine how to improve service quality, increase and maintain customer satisfaction levels, generate customer loyalty, and create a healthy service culture within the firm. In services we discuss the 7 Ps of the ‘Services Marketing Mix’ (the traditional 4 Ps plus people, processes, and physical evidence). Since many services have a strong people or employee component (the fifth “p” of the marketing mix), we devote time to examining successful internal marketing and relationship management, in addition to the more traditional customer-focussed external marketing.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Опубликовано на портале: 21-10-2003
Peter S. Fader
This course will expose students to the theoretical and empirical "building blocks" that will allow them to construct, estimate, and interpret powerful models of consumer behavior. Over the years, researchers and practitioners have used these models for a wide variety of applications, such as new product sales, forecasting, analyses of media usage, and targeted marketing programs. Other disciplines have seen equally broad utilization of these techniques. The course will be entirely lecture-based with a strong emphasis on real-time problem solving. Most sessions will feature sophisticated numerical investigations using Microsoft Excel. Much of the material is highly technical. Students must have a high comfort level with basic integral calculus, and recent exposure to a formal course in probability statistics would be helpful (but not required).
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Опубликовано на портале: 17-10-2003
Jehoshua Eliashberg
This course is designed to let the student understand the complex environment, review decision-making processes, and apply modern management and marketing concepts and techniques to the audiovisual media industries. These include motion pictures, home videos, broadcasting and cable services, online media, and related industries.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Sport Marketing and Management [учебная программа]
Опубликовано на портале: 24-10-2003
Brad Hill
2003
This course provides students with an advanced preparation in the marketing of sport services, sport teams, and sport programs. It begins by examining the development of fan loyalty. It proceeds to look at the strategic use of sport sponsorships within an integrated marketing communications campaign. It then examines the challenges associated with capturing market share for Australian licensed sport products. It next considers marketing to build club membership. The course concludes by working through the development of a sport marketing plan.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Strategic Innovation and Marketing Management [учебная программа]
Опубликовано на портале: 09-10-2003
Chris Styles
2002
This course is about developing and managing innovative competitive strategies. It crosses the traditional boundaries of marketing (as the modern marketer often does), and is therefore influenced by concepts and tools from a range of disciplines, including strategic management, entrepreneurship and marketing management. The central focus is on how strategy and its management can create superior and sustainable value for both customers and shareholders.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Strategic Marketing [учебная программа]
Опубликовано на портале: 13-10-2003
Marilyn Jones
2000
Course Objectives:
To explore the concepts and skills of modern marketing strategy. We’ll touch on a variety of ideas - old ideas, new ideas, possibly wild ideas - that pertain to creating marketing strategy and examine a variety of technical marketing tools. To give you practice using your marketing knowledge to solve strategic marketing problems. To create imaginative and effective marketing strategies, you will need to draw on skills and material you have learned in prior marketing courses plus material you covered throughout your college experience - including but not limited to accounting, finance, management and psychology. To develop your analytical and communication skills through practice with cases, a simulation game, discussion and research.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию