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Всего учебных программ в данном разделе: 84

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А Б ВГД ЕЖЗ ИЙК Л М НОПРС ТУФХ ЦЧШЩЭЮЯ
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Названия:
АБВ ГД ЕЖЗИЙК ЛМ НОП РС ТУФХЦЧШЩЭ ЮЯ
A B C DE FGHI JKLM N OP QR S TU VWXYZ
 

Understanding Buyer Behaviour [учебная программа]
Опубликовано на портале: 09-10-2003
Marylouise Caldwell
2002
Understanding Buyer Behaviour, a professional level educational program. This program is designed for marketing practitioners who are keen to maintain and enhance their understanding of customers and how their behaviour is likely to impact on marketing strategy. Buyer behaviour is a broad field that studies how individuals, families, groups, and business organisations acquire, consume and dispose of goods, services, ideas and experiences. Its concepts and theories are of interest to business managers, government regulators and non-profit organisations as well as everyday consumers.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Marketing Implementation [учебная программа]
Опубликовано на портале: 15-10-2003
Richard Connell
2002
This course is designed to provide you with a detailed understanding of how to use and develop a market planning (strategic planning) system. This course will focus on planning at the strategic business unit level in which product/market issues are paramount and are a main driver of the planning and implementation process.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

New Product and New Service Development [учебная программа]
Опубликовано на портале: 15-10-2003
Richard Connell
2003
This course is designed to provide you with an awareness of the issues involved in new product and new service development and a basic understanding of selected processes and tools available for dealing with these issues. The course is intended to serve students who anticipate careers or participation in product management/product planning or who expect to be involved in the development of new products (goods and services). New product development is increasingly viewed as a complex interdisciplinary process requiring inputs throughout from the finance, production and engineering functions of the business as well as marketing and R&D. As such it could have relevance to students focusing on non-marketing disciplines. Given the complexity of the new product and service creation process, extensive integrative thinking is called for in this course. Accordingly, it is positioned as an advanced level course.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Advances In Consumer Analysis [учебная программа]
Опубликовано на портале: 09-10-2003
Margaret Craig-Lees
The focus of Consumer Analysis is the consumption behaviour of people, thus the subject draws heavily from the behavioural science disciplines such as psychology and sociology. Consumer Analysis introduces participants to major concepts, research and issues that have relevance to consumer behaviour dynamics. These concepts are in a framework that can be applied to the analysis of the individual consumer and marketplace dynamics. Advances in Consumer Analysis is primarily concerned with exploring in-depth, specific theories and applications within the consumption process. In this course we look at the current trends in society and how they affect our understanding of marketing and consumer behaviour theories. In this subject we will examine changes in Marketing thought and practices with specific emphasis on product/brand management in the context of a ‘changing’ environment.. During the course we will focus on practical management aspects, exploring product positioning and naming issues and on issues such as brand rejection, share of the customer, restrictive consumption and the impact of computer and Internet technology on brand management.
ресурс содержит прикрепленный файл

Brand Management [учебная программа]
Опубликовано на портале: 10-10-2003
Margaret Craig-Lees
2003
This course is designed to give participants a good working knowledge of the many aspects of brand management across consumer and industrial markets and across goods and services. The material covers both strategic and tactical levels of brand management. It builds on and uses knowledge from courses such as marketing fundamentals, consumer behaviour and marketing research.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Contemporary Knowledge-Based Marketing [учебная программа]
Опубликовано на портале: 17-10-2003
Margaret Craig-Lees
2003
Certainly, a key ingredient for successful marketing decisions is knowledge about markets, competitors and customers. For this reason, marketing professionals have traditionally given formal recognition to the value of information and have developed skills to manage and to interpret information from internal and external sources. The primary objective of this course is to explore the central issues surrounding the management of knowledge with a specific focus on marketing related knowledge.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Marketing Research [учебная программа]
Опубликовано на портале: 15-10-2003
Webster Cynthia
2002
Successful management of the marketing process requires effective marketing research. This subject provides students an introduction to the field of market research. Throughout the course, the emphasis is on research for marketing managers and the role research plays in management decision. This is a “hands on” course. Students undertake a group research project to gain a thorough understanding of the research process. The project requires each step in the research process – from problem definition, to research design, to data collection methods, to analysis of data, to the interpretation and reporting of results – to be fully explored.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Marketing Strategy [учебная программа]
Опубликовано на портале: 20-10-2003
George Day
This course views marketing as both a general management responsibility and an orientation of an organization that helps one to create, capture and sustain customer value. The focus is on the business unit and its network of channels, customer relationships, and alliances. Specifically, the course attempts to help develop knowledge and skills in the application of advanced marketing frameworks, concepts, and methods for making strategic choices at the business level.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Маркетинговая Стратегия [учебная программа]
Опубликовано на портале: 15-10-2003
George Day
В данном курсе маркетинг рассматривается, с одной стороны, как сфера ответственности руководства компании, а с другой стороны, как ориентация всей организации. Сравнительно меньше внимания уделяется конкретной деятельности отделов маркетинга, продаж или рекламы при осуществлении стратегических решений.
ресурс содержит полный текст, либо отрывок из него

Applied Business Research [учебная программа]
Опубликовано на портале: 14-10-2003
John T. Drea
1999
A general outline of the methods of conducting research in business, including research design, data collection, and analysis, and presentation of results. The emphasis is on the methodology of conducting applied business research. The focus for this particular course will be two fold: First, students will understand the overall process for conducting an effective business research project involving primary data. This will be achieve through a semester long project in which students will develop a data collection instrument, test it, implement it, collect the results, and analyze and interpret the information. Second, students will understand how to conduct selected types of business research using secondary data sources and common statistical procedures
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Consumer Behavior [учебная программа]
Опубликовано на портале: 14-10-2003
John T. Drea
2003
The application of behavior science concepts and methods to the solution of marketing problems and the development of marketing strategies. Psychological and socio-cultural factors are examined in relation to the consumer decision-making process
ресурс содержит прикрепленный файл

Marketing Strategy and Functions [учебная программа]
Опубликовано на портале: 15-10-2003
John T. Drea
2003
Analysis of integrated marketing efforts targeted at consumer and industrial markets. Training in information tools, market segmentation processes, development of strategies (combination of product, pricing, distribution, and promotion plans), plus coordination of internal and external resources for a goal-oriented and controlled plan implementation. The goal of this class is to enable the student to understand and develop marketing strategies. The course uses the concepts of customer value and sustainable competitive advantage as a basis for strategy development. To achieve these goals, a background in fundamental marketing terminology and concepts is also covered.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Marketing on the Internet [учебная программа]
Опубликовано на портале: 21-10-2003
Adel I. El-Ansary
2003
The development of an understanding of consumer behavior and navigation behavior on the Internet and evaluation of a strategic marketing plan for a product or product mix offering on the Internet and development or evaluation of the company’s e-strategy and web site.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Marketing Strategy [учебная программа]
Опубликовано на портале: 21-10-2003
Adel I. El-Ansary
2002
Study and application of marketing decision-making techniques to the design and implementation of marketing strategy and solving marketing problems faced by marketing executives.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Principles Of Marketing [учебная программа]
Опубликовано на портале: 21-10-2003
Adel I. El-Ansary
2002
A study of marketing functions and institutions as they operate in a dynamic environment. The approach is managerial and the focus is on understanding the fundamental concepts of this field of study and their basic applications.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл