Эксоцман
на главную поиск contacts
Поиск
Автор:
Название:
Учебное заведение:
Всего учебных программ в данном разделе: 84

Авторы:
А Б ВГД ЕЖЗ ИЙК Л М НОПРС ТУФХ ЦЧШЩЭЮЯ
A B C D E F G H IJ K L M NO P QR S TU VW XY Z
 
Названия:
АБВ ГД ЕЖЗИЙК ЛМ НОП РС ТУФХЦЧШЩЭ ЮЯ
A B C DE FGHI JKLM N OP QR S TU VWXYZ
 

Sales Management [учебная программа]
Опубликовано на портале: 27-10-2003
James S. Ownbey
2000
The purpose of this course is to focus on personal selling, sales strategy, and the sales management function. In many ways, the practice of sales management draws heavily from traditional management and organizational behavior theory. However, there are several unique characteristics of the selling function, which present special challenges for the individual managing salespeople. It is upon these special challenges that this course will focus.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Customer Relationship Management (CRM) [учебная программа]
Опубликовано на портале: 09-10-2003
Paul Patterson
2002
As markets mature, as global competition becomes the norm rather than the exception, and buyers (consumers and organizational buyers) become more discerning and demanding, firms have realized that retaining key customers can help to insulate themselves from the competition and ensure a continued revenue stream. CRM is neither a project nor a technology. Rather it is a business strategy that aims to understand, anticipate and manage relations with current (and potential) customers and partners. The overarching aim of this course is to introduce you to the principles of CRM as well as key concepts and frameworks, and explore a range of current issues relating to the marketing and management of customer relations.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Services Marketing (Маркетинг услуг) [учебная программа]
Опубликовано на портале: 17-10-2003
Paul Patterson
2003
This practical course addresses the distinct needs and problems of such service organisations (both B2C and B2B). The overriding theme of the course is that services (both commercial and not-for-profit) possess a set of unique characteristics that require a distinctive approach to marketing strategy - both in its development and execution. This is not to say that the approach is unique, but rather distinctive. Therefore we build upon and expand the marketing management concepts and models and adapt them to the services sector. We will use marketing to examine how to improve service quality, increase and maintain customer satisfaction levels, generate customer loyalty, and create a healthy service culture within the firm. In services we discuss the 7 Ps of the ‘Services Marketing Mix’ (the traditional 4 Ps plus people, processes, and physical evidence). Since many services have a strong people or employee component (the fifth “p” of the marketing mix), we devote time to examining successful internal marketing and relationship management, in addition to the more traditional customer-focussed external marketing.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Consumer Behavior [учебная программа]
Опубликовано на портале: 22-10-2003
Lars Perner
2003
In this course, we will study how to improve the effectiveness of marketing efforts through a better understanding of the consumer. We will consider issues such as behavioral approaches to segmentation, social influence, the diffusion of innovation, learning, motivation, perception, attitudes, decision processes, and the research needed to understand these issues within the context of the requirements of the firm.
ресурс содержит прикрепленный файл

Introduction to Marketing [учебная программа]
Опубликовано на портале: 22-10-2003
Lars Perner
2003
An introduction to the role of marketing in society with an emphasis on concepts, marketing methods, and institutions.

•Understand the role of marketing in firms that function in an increasingly global and competitive market;
•Understand basic concepts and terms used in marketing;
•Develop knowledge and tools necessary to design and implement effective marketing programs;
•Understand the advantages, disadvantages, opportunities, and tradeoffs involved in different marketing strategies and choices;
•Appreciate ethical implications of marketing decisions; and
•Appreciate the dual roles of formal analysis and creativity in designing and implementing effective marketing programs.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Marketing Institutions [учебная программа]
Опубликовано на портале: 22-10-2003
Lars Perner
2003
COURSE OBJECTIVES
1. Develop skills useful in finding and analyzing information needed distribution decisions within a firm’s marketing strategy.
2. Appreciate how ideas from other disciplines—e.g., finance, accounting, information systems, and geography—represent useful analytical tools in distribution.
3. Develop the ability to anticipate distribution needs and decisions that will be faced by the firm in the future rather than continuing with “business as usual.”
4. Develop the communication skills needed by marketing managers to develop and implement effective marketing strategies.
5. Appreciate the roles of formal analysis and creative work in approaching distribution decisions, objectives, and opportunities.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Customer Relationship Management (Crm) [учебная программа]
Опубликовано на портале: 09-10-2003
Agnes Pierre
2002
Customer relationship management (CRM) is at the core of consumer and business-to-business markets. There is an emerging area of research and practical experience arguing that strategies focussing on the design and delivery of customer experiences create superior value and contribute to sustainable customer preferences, in contrast to traditional marketing and service-centric strategies. However, companies can avoid managing these strategies in a systematic way. This course focuses on understanding the strategies that companies in a range of industries can utilise to improve the overall customer experience. The overarching objective of this course is to introduce you to the principles of CRM and the key concepts, tools, and relationship management skills.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Consumer Marketing & New Product Innovation [учебная программа]
Опубликовано на портале: 22-10-2003
Margo Poole
2003
In today’s dynamic and fast-moving business world it is vital to be able to maintain competitive advantage through innovation. The study of new product management introduces you to the exciting world of “creative exploration”. The course provides a strategic management approach to product innovation, development and ongoing monitoring from a marketing perspective. This course will provide appropriate theories, models and other tools to facilitate improved decision-making in relation to new product management. Emphasis will be placed on analytical models to integrate the stages of the new product process.
ресурс содержит прикрепленный файл

Product & Brand Management for Consumer Markets [учебная программа]
Опубликовано на портале: 24-10-2003
Margo Poole
2002
The study of product and brand management is seen as a crucial area in marketing strategy because they are amongst the most valuable assets a company can have in today’s highly competitive marketplace. An understanding of the psychological aspects of consumers’ awareness, preference, and loyalty to brands is vital in developing strategies for long-term company growth. This course will provide appropriate theories, models and other tools on which to make better product and branding decisions. Particular emphasis will be placed on decision-making by consumers between brands and products, developing critical skills in building the product portfolio, measuring brand performance, and developing, implementing, and monitoring brand equity strategies. This course is based upon the premise that the ultimate consumer is the key to success of many marketing efforts and hence marketers need to know how to manage their brands and products within these consumer markets.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Marketing Fundamentals [учебная программа]
Опубликовано на портале: 17-10-2003
Mohammed A. Razzaque
2002
The course Marketing Fundamentals has been designed to provide students with a basic introduction to marketing concepts. It is intended to serve as a foundation for further studies in business by developing an overview of where the marketing function fits within the larger organization, what the roles and duties of a marketing manager are, and what frameworks marketing provides for helping with the conduct of a business. It aims to expose students to the basic concepts, tools and techniques in modern marketing and provide them opportunities to apply these in problem solving and decision making in the area of marketing. It is an introductory course designed to prepare students for further study across the broad spectrum of product, service, consumer, business-to-business, global and social marketing. The structure of this course puts emphasis on developing conceptual understanding of marketing problems. It will be taught in an application-oriented fashion. The various marketing management concepts and principles will be taught through brief lectures, tutorials, class discussions, problem solving and case analysis. The emphasis is on experience-based learning. The course will largely focus on the activities of a marketing manager operating within an individual firm.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Marketing Communications and Promotions Management [учебная программа]
Опубликовано на портале: 09-10-2003
Michael Ryan
2002
With this course we aim to introduce you to the contemporary environment of marketing communications, and give you an understanding of the various decisions and principles that marketing managers have to consider when developing communications and promotions plans. An integrated approach is adopted, providing an appreciation and understanding of the role of media advertising, promotions, public relations, direct marketing and interactive electronic media. The need to make use of both creative and analytical processes is explored and, to achieve this, the subject builds on your prior knowledge of consumer behaviour and the analytical skills of marketing research. These skills will come together in the formation of a marketing communications plan, which is the major assessable task for students undertaking this subject.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Strategic Innovation and Marketing Management [учебная программа]
Опубликовано на портале: 09-10-2003
Chris Styles
2002
This course is about developing and managing innovative competitive strategies. It crosses the traditional boundaries of marketing (as the modern marketer often does), and is therefore influenced by concepts and tools from a range of disciplines, including strategic management, entrepreneurship and marketing management. The central focus is on how strategy and its management can create superior and sustainable value for both customers and shareholders.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Brand Management and Brand Communications [учебная программа]
Опубликовано на портале: 09-10-2003
Mark Uncles, Michael Edwardson
2002
Key aspects of brand management are addressed, including brand equity, brand extensions and new product development, brand communications planning, integrated marketing communications, and portfolio management. This course encourages students to use both analytical and creative skills, and provides opportunities to refine many different communications skills, with the aim of helping participants to develop and implement innovative marketing programs.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Multinational Marketing [учебная программа]
Опубликовано на портале: 17-10-2003
Scott Ward
The main purpose of this course is to explore the substantive issues, information sources, and cultural sensitivities required to develop an effective international strategy and associated market plan. Since the international environment changes so quickly, we will no doubt have occasion to discuss current events. Central to the course is a group project involving the development of a marketing plan for a product of service or your choice to be marketed in at least two countries.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Contemporary Research Methods In Marketing [учебная программа]
Опубликовано на портале: 09-10-2003
Ian F. Wilkinson
2002
The focus of the course is on some of the research methods and issues that are not covered in other courses for research students in marketing and which are reflected in contemporary research in marketing. The aim is critically examine the nature and limits of these different methods in terms the kind of knowledge they can provide and how this relates to the general issues underlying the scientific process. More specifically the aim is to increase students' knowledge, skills, and insights in scientific research methods in marketing with an emphasis on qualitative/interpretive methodologies, social network analysis and complexity. The aim of the course is not to train you to carry out research using such methods, although references to texts and other readings that provide more detail about the methods involved are referred to in the readings provided.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл