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Всего учебных программ в данном разделе: 30

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все А Б В Г Д Е Ж З И ЙК Л М Н О П Р С Т У Ф Х Ц Ч Ш Щ Э Ю Я
A B C D E F G HI J K L M N O P Q R S T U V W XY Z
 
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А Б В Г Д ЕЖ З И ЙК Л М Н О П Р С Т У Ф ХЦ ЧШЩЭ ЮЯ
A B C D E F G H I JKL M N O P Q R S T U V W XY Z
 

Applied Commodity Marketing and Price Analysis [учебная программа]
Опубликовано на портале: 23-10-2003
David A. Hennessy
Spring 2003
Курс предназначен для студентов третьего-четвёртого года обучения в бакалавриате. Необходимое условие – знание принципов микроэкономики. Курс оптимально объединяет теоретические знания по маркетингу со спецификой маркетинга агро - продовольственной продукции. Исследуется вся продовольственная цепочка, от фермера к переработчику, потом к оптовику, и в розницу. Особое внимание уделяется написанию маркетингового плана и ведению маркетингового управления. Программа включает содержание курса, темы лекций, списки основной и дополнительной литературы.

Базовый учебник – Hull, John C. 2002. Fundamentals of Futures and Options Markets. (4th ed.) Prentice Hall. Catlett, Lowell B., and Libbin James D. 1999. Investing in Futures and Options Markets. Delmar Publishers: Albany, NY. Wall Street Journal.
ресурс содержит полный текст, либо отрывок из него ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Social Stratification [учебная программа]
Опубликовано на портале: 29-01-2003
Andreas Hess
2002/2003
This course aims at introducing students to key theorists and some basic facts of social stratification. We will first look at concepts that originated in the classic tradition of Marx Weber and Durkheim. In a second step we will investigate how these concepts and their consecutive interpretation and advancement have been applied to the empirical environment in America (US) and Europe (UK and the Republic of Ireland). The course will end with a discussion of the relationship between an assumed political equality (citizenship) and actually existing social inequality.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Advanced Econometric Theory [учебная программа]
Опубликовано на портале: 23-04-2003
Javier Hidalgo
To introduce the student to topics at the frontier of econometric research of importance both at a theoretical and empirical level, which by their nature are not possible to incorporate into a general Econometrics course.
ресурс содержит полный текст, либо отрывок из него

Econometric Theory [учебная программа]
Опубликовано на портале: 23-04-2003
Javier Hidalgo
To teach the student how to think about econometric estimation and testing strategies for linear and nonlinear regression frameworks.
ресурс содержит полный текст, либо отрывок из него

Sport Marketing and Management [учебная программа]
Опубликовано на портале: 24-10-2003
Brad Hill
2003
This course provides students with an advanced preparation in the marketing of sport services, sport teams, and sport programs. It begins by examining the development of fan loyalty. It proceeds to look at the strategic use of sport sponsorships within an integrated marketing communications campaign. It then examines the challenges associated with capturing market share for Australian licensed sport products. It next considers marketing to build club membership. The course concludes by working through the development of a sport marketing plan.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Social Inequality [учебная программа]
Опубликовано на портале: 02-10-2003
Susan W. Hinze
Fall 2001
Our positions in the social structure (based upon social class, race or ethnicity, and gender) shape the opportunities and constraints we encounter as we move through our lives. Class, race or ethnicity, and gender are considered different but interrelated (not simply additive) axes of social structure. The structural pattern that emerges from this matrix affects individual consciousness, group interaction and group access to institutional power and privilege. Whether we like the current stratification system or not (and, we generally like it when our status gives us advantage and dislike it when we are disadvantaged), our job as social scientists is to understand it. How did the stratification system come about? Is it natural? How is it maintained or reproduced? These are some of the questions we will consider as the semester unfolds.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

The Evolution of Institutions and Technology [учебная программа]
Опубликовано на портале: 02-10-2003
Geoffrey M. Hodgson
1996
This course emphasizes the evolution side of institution theory.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Industrial Organization: Econ 8601 [учебная программа]
Опубликовано на портале: 15-07-2007
Thomas J. Holmes
Fall, 2006
Econ 8601 is the first of the three-course graduate field sequence in industrial organization. The course requirements include a final exam and several homework sets
ресурс содержит полный текст, либо отрывок из него ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию

Power, Influence, and Transformational Leadership [учебная программа]
Опубликовано на портале: 29-10-2003
Robert J. House
2002
There are six central themes to the course. These are:
1) There are some generic functions which all effective leaders perform.
2) There are a set of leader motives that are especially relevant to effective leadership.
3) Leadership is situation specific - the manner in which the leader enacts the generic leadership functions and the motives relevant to effective performance will depend on the situation in which the leader functions. Further, in addition to the generic functions relevant to effective leadership, other leadership functions that are specific to each situation must also be performed.
4) Leaders are effective and leadership is justified to the extent that leaders enhance motivation, provide satisfaction, and facilitate the performance of followers.
5) Great leadership requires passion, commitment, determination, persistence, and a high degree of self sacrifice. This is usually manifested in 80 hour work weeks, often at great personal cost to the leader. There is no easy road to great leadership.
6) The behavior of leaders interacts with cultural demands such that leaders whose behavior is consistent with cultural norms will be more accepted than behavior inconsistent with cultural norms.
ресурс содержит прикрепленный файл

Project Management [учебная программа]
Опубликовано на портале: 20-01-2003
David H. Hovey
August 2002
The objectives we will pursue are:

1. To learn how project management relates to modern organizational structures.
2. To acquire the skills and concepts of project management.
3. To build confidence in making effective contributions to diverse organizations and having an immediate impact on accomplishing organizational objectives.
4. To gain the skills necessary for working with and leading teams toward accomplishment of goals.
ресурс содержит прикрепленный файл

Seminar in Corporate Finance [учебная программа]
Опубликовано на портале: 12-12-2002
John S. Howe
Fall 1999
FIN 403:  Seminar in Corporate Finance   + denotes a primary reading * denotes a reading that appears in The Modern Theory of Corporate Finance   1. Theory of investment and financing under certainty (Week of Aug. 30) +Fama, E.F. and M.H.
ресурс содержит полный текст, либо отрывок из него ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию

Channel Management [учебная программа]
Опубликовано на портале: 20-10-2003
Cynthia Huffman
This course presents concepts and analytical tools necessary to manage distribution channels. We will view channels both as value delivery systems and as interorganizational systems. The course is organized around three themes: designing a go-to-market approach and channel structure, coordinating the channel participants, and changing channels. Specific topics include going direct vs. indirect, incorporating the Internet into hybrid systems, e-commerce and value integration,, franchising, channel conflict, legal issues regarding channel policies, category management, and efficient consumer response (ECR) initiatives.
ресурс содержит прикрепленный файл

MKTG 621 Marketing Management [учебная программа]
Опубликовано на портале: 14-10-2003
Hoch Hutchinson
This course addresses the management challenge of designing and implementing the best combination of marketing variables to carry out a firm's strategy in its target markets. Specifically, this course seeks to develop the student's skills in applying the analytic perspectives, decision tools, and concepts of marketing to such decisions as product offering (including the breadth of product line, features, quality level, and customer service), communication programs (with an emphasis on advertising, sales promotion, and the sales force), distribution channels (the role of distributors, retailers, and other intermediaries), and pricing to capture the value created for the customer. The student's basic objective is to develop his/her own understanding and management skills in this critical aspect of general management. The instructors' primary objective is to stimulate and guide this process. The course uses lectures and case discussions, a five-page case analysis, and a final examination to achieve these joint objectives.
Format: Case studies, lectures, and class discussions.
Requirements: Regular class attendance, mid term and final exam (case study-based, approximately three hours). A significant portion of the student's grade is based on quality of contribution to class case discussions.
Prerequisites: None
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Marketing and the Scientific Method [учебная программа]
Опубликовано на портале: 24-10-2003
Michael R. Hyman
2002
The purpose of this course is to familiarize you with:
•the publication-related aspects of an academic career in marketing;
•the purposes, value, and limitations of marketing research;
•the design, administration, and limitations of survey research;
•the basics of qualitative research, observational research, and experimentation in marketing;
•the basics of sampling in survey research;
•ethical concerns in marketing research; and
•the logic and presentation of scholarly research, especially in reviews of the extant literature.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Marketing Models [учебная программа]
Опубликовано на портале: 27-10-2003
Michael R. Hyman
1996
Students enrolled in this course are exposed to the following:
1.the basic philosophies and methods that underlie the development and use of quantitativelybased marketing models;
2.a plethora of quantitativelybased marketing models, with an emphasis upon those related to marketing mix variables and new product forecasting; and
3.the historical development of quantitativelybased marketing models in selected areas (e.g., new product diffusion models).
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл