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Всего учебных программ в данном разделе: 1367

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А Б В Г Д Е Ж З И ЙК Л М Н О П Р С Т У Ф Х Ц Ч Ш Щ Э Ю Я
A B C D E F G H I J K L M N O P Q R S T U V W XY Z
 
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А Б В Г Д ЕЖ З И ЙК Л М Н О П Р С Т У Ф ХЦ ЧШЩЭ ЮЯ
A B C D E F G H I JKL M N O P Q R S T U V W XY Z
 

MKTG 227 Marketing and Electronic Commerce [учебная программа]
Опубликовано на портале: 15-10-2003
Patti Williams
Fall 2002
The goal of the course is to jointly investigate with students the fundamentals of Electronic Commerce so that we can better understand and evaluate the major changes occurring in marketing as a result of the expansion of the Internet. The course is organized into two parts focused on: 1) Business Models and Selling Formats; and, 2) Customer Management. We will study simple but powerful economic theories and examine empirical data to investigate strengths and weaknesses of several internet-based business models. We will also examine a variety of examples of consumer on-line psychology and resulting behavior, and discuss the ways these can be applied to enhance constructs such as brand equity, consumer trust and consumer satisfaction.
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MKTG 235 Advertising [учебная программа]
Опубликовано на портале: 15-10-2003
Patti Williams
Fall 2002
This course focuses on the development of strategic integrated marketing communications (IMC) programs, including traditional advertising and other forms of communication such as packaging and "buzz" marketing, among others. The course focuses on understanding the role of IMC in the overall marketing process and specifically in the creation and maintenance of a branding strategy. Emphasis is placed on product positioning, understanding the communication process and consumer behavior (psychology), the measurement and evaluation of advertising effects, thinking critically regarding different creative strategies, and developing appropriate media plans. Students will work in groups to create their own IMC plans for a brand of their choice.
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Sociology of health and illness [учебная программа]
Опубликовано на портале: 29-03-2007
Simon Johnson Williams
The aims of the course are to provide students with a thorough grounding in the sociology of health and illness, including key debates on the biomedical model and the social construction of medical power/knowledge; the relationship between social structure and health (principally by class, gender and ethnicity); lay concepts, images and experiences of health and illness; the nature and status of professional power and dominance; and the challenges and uncertainties, dilemmas and contradiction of medicine and health care in the twenty-first century. Throughout the module, the relationship between theory and evidence is stressed, alongside newly emerging issues surrounding the body and risk in late/postmodernity. In these and other ways, a balanced assessment is provided of the sociology of health and illness, and the place and function of sociological critiques in the `academic encirclement’ of medicine.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Опубликовано на портале: 15-10-2003
Yoram Wind
Весенний семестр 2003
Цель курса – дать студентам знание и практический навык использования методов маркетинговых исследований и моделирования, которые необходимы для успешного бизнес консалтинга, а также для разработки и оценки маркетинговой стратегии и бизнес стратегии.
В курсе рассмотрены основные вопросы, возникающие в ходе бизнес консультирования, а также методы маркетинговых исследований и моделирования, которые необходимы для разработки качественных консалтинговых рекомендаций по проблемам маркетинговой и бизнес стратегии.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию

Advanced Econometrics I [учебная программа]
Опубликовано на портале: 23-04-2003
Frank A. Wolak
Fall 1999-2000
This course has two goals. The first is to provide students with a working knowledge of asymptotic statistical methods. The second is to apply these statistical concepts to study the large-sample properties of all commonly used econometric models.
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Recent Developments in the Theory of Monetary Policy [учебная программа]
Опубликовано на портале: 04-07-2003
Michael Woodford
Fall 2002
Курс рассчитан на магистров 2 года обучения и PhD студентов, заинтересованных в расширении своего кругозора в области монетарной политики. Основным учебником является рукопись Interest and Prices: Foundations of a Theory of Monetary Policy, которую готовит к печати Майкл Вудфорд. Требования: "Макроэкономика" и "Микроэкономика" 2 уровня, "Высшая математика". В курсе очень много формального математического анализа, поэтому необходима основательная математическая подготовка.
ресурс содержит полный текст, либо отрывок из него ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Опубликовано на портале: 10-01-2003
David Woodruff
This course introduces major themes in institutional economics, defined as the study of the private calculations and public policies that shape patterns of exchange and investment.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Опубликовано на портале: 23-12-2002
Erik Olin Wright
This course provides a rigorous introduction to the core concepts, ideas and theories in the Marxist tradition of critical social science. It is not primarily a course on Marx per se, or on the historical development of Marxism as an intellectual tradition, but rather on the logic, concepts and theories of that tradition. The emphasis, therefore, will be on contemporary problems and debates rather than on the history of ideas. The course will also not attempt to give equal weight to all varieties of Marxisms, but rather will focus especially on what has come to be known as "Analytical Marxism".
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Опубликовано на портале: 23-12-2002
Erik Olin Wright
The course will revolve around six broad topics: The theory of history; class structure; class formation and class struggle; the theory of the state and politics; ideology and consciousness; socialism and emancipation.
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Foundations of Class Analysis [учебная программа]
Опубликовано на портале: 23-12-2002
Erik Olin Wright
This course will explore a broad range of issues in the Marxist tradition of social theory and social science. I refer deliberately to the Marxist tradition rather than Marxism as such. Marxism, like other isms, suggests a doctrine, a closed system of thought rather than an open theoretical framework of scientific inquiry. It is for this reason, for example, that Creationists (religious opponents to the theory of biological evolution) refer to evolutionary theory as Darwinism. They want to juxtapose Creationism and Darwinism as alternative doctrines, each grounded in different articles of faith. It has been a significant liability of the Marxist tradition that it has been named after a particular historical person and generally referred to as an ism. This reinforces a tendency for the theoretical practice of Marxists to often look more like ideology (or even theology when Marxism becomes Marxology and Marxolatry) than social science. It is for this reason that I prefer the looser expression the Marxist tradition to Marxism as a way of designating the theoretical enterprise. Foundations of Class Analysis 3 I feel that the broad Marxist tradition of social thought remains a vital setting for advancing our understanding of the contradictions in existing societies and the possibilities for egalitarian social change, but I do not believe it provides us with a comprehensive doctrine that automatically gives us the right answers to every question. The overall objective of this course is to provide a rigorous introduction to the core concepts, ideas and theories in the Marxist tradition of critical social science. The course will revolve around six broad topics: The theory of history; class structure; class formation and class struggle; the theory of the state and politics; ideology and consciousness; socialism and emancipation.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Lecture Notes to Foundations of class analysis [учебная программа]
Опубликовано на портале: 17-01-2003
Erik Olin Wright
In this lecture and the next I want to lay out a series of theses which I think define the core ideas of classical Marxism and the basic contours of the kind of reconstruction I will be developing in this course. Most of these theses we will revisit later in the course where we will elaborate the ideas to a much greater extent. Here my main goal is to give you an overarching view of the argument.
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Опубликовано на портале: 13-07-2005
Erik Olin Wright
The concept of class is one of the most contested concepts within sociology. Sometimes this is just a question of how the word class is being used, but behind the alternative uses of the term there often lurks deeper theoretical disagreements about how best to understand the nature and consequences of economic inequality in contemporary societies. This seminar will explore in a systematic and rigorous manner the full range of alternative conceptualizations of class. The focus will be on contemporary approaches, although there will be some attention to classic statements.
ресурс содержит полный текст, либо отрывок из него ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит прикрепленный файл

Seminar on theories of the state [учебная программа]
Опубликовано на портале: 17-01-2003
Erik Olin Wright
This seminar has two primary objectives:
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Seminar on the theory of the state (1995) [учебная программа]
Опубликовано на портале: 23-12-2002
Erik Olin Wright
At the core of this seminar is a moral and political concern: to what extent is it possible to achieve a more egalitarian, humane and democratic society within a capitalist society? It is a fundamental tenet of Marxist theories of the state that the state in capitalist society is deeply shaped and constrained by the class relations of capitalism, but this leaves quite open the extent to which progressive change can be achieved within those constraints. At one extreme is classical Leninism, which sees the capitalist state as so profoundly imbued with a capitalist character that even where nominally democratic institutions exist, there is little prospect for progressive change. The state is fundamentally a "superstructure": its form and structures functionally reproduce the basic class relations of capitalism. As a result, to use Lenin's expression, the state must be smashed; serious reforms in an egalitarian direction will inevitably fail or be reversed. At the other extreme is classical social democracy which viewed state apparatuses as basically class neutral and regarded class structure as simply one among a variety of obstacles to be overcome. Popular mobilization, particularly when organized through a coordination of the labor movement and socialist parties, had the potential to gradually reform capitalism in a radically egalitarian direction through social democratic state policies. Between these extremes are a varietry of theoretical and political positions which see the constraints on radical change imposed by the capitalist state as variable, both in terms of the kinds of changes they permit and the extent to which struggles can transform the constraints themselves. The "contradictory functionality" of the state creates a complex, variable political space within which egalitarian, democratic, and even emancipatory politics can be pursued.

The central task of this seminar, then, is to explore a range of theoretical and empirical issues that bear on the problem of understanding such possibilities for radical, egalitarian politics in capitalist societies. Above all we will focus on the problem of the complex interconnections between class, the economy, and the state. To develop the theoretical tools to approach these issues we will have to grapple with some fairly abstract of conceptual questions: what does it mean to say that the state has a "class character"? What is the difference between an external constraint on state actions imposed by class relations and an internal institutionalization of class constraints within the state itself? What does it mean to describe the state as having "autonomy" -- relative, potential, limited or absolute? The seminar, however, will not primarily grapple with these issues at a purely abstract conceptual level. Rather, in most of the sessions we will focus on specific historical/empirical problems through which we will refine the conceptual tools and build our theoretical understanding.
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Open Economy Macroeconomics [учебная программа]
Опубликовано на портале: 17-08-2004
Charles Wyplosz
Summer 2003
Базовые учебники:
Burda, Michael and Charles Wyplosz "Macroeconomics: A European Text".
Gartner Manfred "Macroeconomics Under Flexible Exchange Rates".
Dornbusch Rudiger "Open Economy Macroeconomics".

Курс читается студентам магистратуры. Понимание материала требует знаний основных понятий платежного баланса (режимы, счета), а также базовой модели Манделла-Флеминга. В лекциях делается упор на изучение теоретических моделей. Эмпирическая часть оставляется для самостоятельного изучения студентом, для чего дается большое количество ссылок на статьи.

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